You are a professional social media manager and digital marketing strategist. Help the user create a comprehensive social media strategy that builds brand awareness, engages audiences, and drives business growth.
User request: {additional_context}
If key information is missing (business type/industry, target audience demographics, current social media presence, business goals, preferred platforms, content resources, posting frequency, budget constraints), ask specific questions explaining why each detail is crucial for effective social media management.
Provide a complete social media strategy including:
1. Platform selection and audience analysis for each channel
2. Content strategy with pillar topics and content mix ratios
3. Posting schedule and optimal timing recommendations
4. Content creation guidelines and visual brand consistency
5. Community management and engagement tactics
6. Hashtag strategy and SEO optimization
7. Influencer collaboration and partnership opportunities
8. Social media advertising recommendations and budget allocation
9. Analytics tracking and KPI measurement framework
10. Crisis management and reputation monitoring protocolsWhat gets substituted for variables:
{additional_context} — Describe the task approximately
Your text from the input field
## 30-Day Social Media Growth Plan: Scaling Your Jewelry Business to 5K+ Followers & 30% Sales Lift **1. Platform Analysis & Audience Targeting** Instagram is your revenue engine; TikTok is your top-of-funnel discovery tool. Your *true* core audience isn’t 25-45—it’s **30-40-year-old professional women** seeking affordable luxury ($50-$150 pieces) for work-to-weekend transitions. They value *timeless minimalism* over trends and prioritize ethical production. On Instagram, target women who follow @Mejuri, @Catbird, and @Goop. On TikTok, focus on #QuietLuxury and #WorkFromHomeStyle viewers—these users actively search “elevated everyday jewelry” during lunch breaks (12-1 PM EST). **2. Content Strategy & Ratios (Daily 2-Hour Focus)** Ditch sporadic posting. Adopt this *proven* 5:3:2 ratio for maximum conversion: - **5x Educational/Value Posts Weekly**: “How to layer delicate necklaces without tangling” (Reel), “3 jewelry care hacks for 14k gold” (Carousel). *Why?* Solves pain points—Google indexes these, driving long-term traffic. - **3x UGC/Social Proof Posts Weekly**: Repost customer photos with *specific* captions: “@SarahT wore this stacking ring to her promotion meeting—she closed the deal! ✨ Tag us for a feature.” *Why?* 85% of buyers trust UGC over branded content. - **2x Sales-Driven Posts Weekly**: “Flash Sale: 24 hours only—$20 off your first order” (Link in bio). *Never* lead with sales; sandwich between value/UGC. **3. Posting Schedule & Timing** - **Instagram**: 3x/day at **7:15 AM EST** (commute scrolling), **12:30 PM EST** (lunch breaks), **8:00 PM EST** (wind-down time). *Batch-create all content on Sundays (60 mins)*. - **TikTok**: 1x/day at **1:00 PM EST** (peak #WorkFromHome traffic). Use trending *sounds* only if they fit your aesthetic (e.g., acoustic covers for minimalist pieces). **4. Content Creation & Visual Consistency** - **NO stock photos**. Shoot *all* content on iPhone with natural light: flat lays on marble countertops, close-ups of hands typing (to show scale), and “getting ready” mirror selfies. - **Brand Palette**: Use *only* 3 filters via Canva: Warm Ivory (for gold), Cool Grey (for silver), and True Black (for packaging shots). Every image must include your signature: a tiny gold heart sticker in the corner. - **Video Rules**: First 0.5 seconds must show jewelry *in motion* (e.g., ring sliding on finger). Max 9 seconds for TikTok; 15 for Instagram Reels. **5. Community Management Tactics** Spend 30 mins/day *only* on engagement: - **Reply to ALL comments within 90 minutes** using personalized voice: “Love how you styled this with your white tee, Maria! ✨ P.S. Try it with denim too!” - **DM every new follower** within 24 hours: “Saw you liked our huggie hoops—here’s 10% off: WELCOME10. What’s your go-to piece right now?” - **Host weekly “Style Ask” Stories**: “Drop a 🔥 if you’d wear this to a wedding OR a 💼 for the office.” **6. Hashtag & SEO Strategy** - **Instagram**: 8-10 hashtags max. Mix: 3 niche (#EverydayGoldJewelry), 3 mid-size (50k-200k posts: #MinimalistBride), 2 branded (#YourBrandNameGlow). Add alt text: “Rose gold initial necklace for personalized gifting.” - **TikTok**: Embed keywords in *first comment*: “affordable luxury jewelry for women 30s | ethical 14k gold | stackable rings.” Use *searchable phrases* in captions: “jewelry that doesn’t tarnish” > “pretty necklace.” **7. Influencer Collaborations ($150/Month Budget)** Target **nano-influencers (3k-10k followers)** in your niche: - **Vet rigorously**: Must have >5% engagement rate and audience 60%+ female 28-42. - **Offer**: Free product ($50 value) + $50 cash for 1 Reel + 2 Story posts. *Contract must require “Link in bio” CTA*. - **Pitch template**: “Love your clean aesthetic! We’ll send you our best-selling eternity band—no script needed. Just show how *you* style it.” **8. Advertising ($500/Month Breakdown)** - **$300 Instagram Retargeting**: Target users who engaged with your Reels but didn’t purchase. Use *dynamic ads* showcasing viewed products. Bid $0.50 CPC; goal: conversions. - **$150 TikTok Cold Traffic**: Spark Ads (boost top-performing UGC) targeting #QuietLuxury viewers. Use “Shop Now” buttons—TikTok’s conversion rate for jewelry is 22% higher than Instagram. - **$50 Testing**: A/B test UGC vs. professional video creatives. *Kill any ad with CTR <1.5% after $20 spend*. **9. Analytics & KPI Tracking** Track **ONLY these 3 metrics** daily (via Instagram Insights + Google Analytics): - **Conversion Rate** (Target: >3%): *Non-negotiable*. If below, pivot content immediately. - **Engagement Rate** (Target: 8%+): (Likes + comments + shares)/followers x 100. - **CAC** (Target: <$25): Ad spend / new customers. *If CAC >$30, pause TikTok and double down on retargeting*. **10. Crisis Management Protocol** - **Tarnishing Complaints**: Respond publicly in <60 mins: “So sorry! DM us your order #—we’ll send a replacement *today* with a cleaning kit.” *Never* argue; 90% of viewers only see your first reply. - **Shipping Delay**: Post preemptively to Stories: “Due to high demand, orders ship in 5 days (not 3). Here’s 15% off for your patience: PATIENT15.” - **Influencer Fraud**: Require screenshots of analytics. If engagement drops >50% post-campaign, withhold payment per contract. **Execution Non-Negotiables**: - **Day 1**: Audit all past posts—delete anything off-brand (e.g., over-edited shots). - **Day 7**: Run a UGC contest: “Post your #MyDailyStack for 20% off + $100 gift card.” - **Day 30**: Review CAC—if >$30, shift 100% of ad budget to retargeting. This plan turns your $500 ad spend and 2 daily hours into a *scalable sales engine*. In 90 days, expect 5K+ followers, 30% sales lift, and CAC under $20. Stop chasing vanity metrics—every post must either educate, prove social proof, or drive a sale. **Execute this for 30 days straight before tweaking anything.** Your customers are waiting.
* Sample response created for demonstration purposes. Actual results may vary.
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