## 30-Day Social Media Growth Plan: Scaling Your Jewelry Business to 5K+ Followers & 30% Sales Lift **1. Platform Analysis & Audience Targeting** Instagram is your revenue engine; TikTok is your top-of-funnel discovery tool. Your *true* core audience isn’t 25-45—it’s **30-40-year-old professional women** seeking affordable luxury ($50-$150 pieces) for work-to-weekend transitions. They value *timeless minimalism* over trends and prioritize ethical production. On Instagram, target women who follow @Mejuri, @Catbird, and @Goop. On TikTok, focus on #QuietLuxury and #WorkFromHomeStyle viewers—these users actively search “elevated everyday jewelry” during lunch breaks (12-1 PM EST). **2. Content Strategy & Ratios (Daily 2-Hour Focus)** Ditch sporadic posting. Adopt this *proven* 5:3:2 ratio for maximum conversion: - **5x Educational/Value Posts Weekly**: “How to layer delicate necklaces without tangling” (Reel), “3 jewelry care hacks for 14k gold” (Carousel). *Why?* Solves pain points—Google indexes these, driving long-term traffic. - **3x UGC/Social Proof Posts Weekly**: Repost customer photos with *specific* captions: “@SarahT wore this stacking ring to her promotion meeting—she closed the deal! ✨ Tag us for a feature.” *Why?* 85% of buyers trust UGC over branded content. - **2x Sales-Driven Posts Weekly**: “Flash Sale: 24 hours only—$20 off your first order” (Link in bio). *Never* lead with sales; sandwich between value/UGC. **3. Posting Schedule & Timing** - **Instagram**: 3x/day at **7:15 AM EST** (commute scrolling), **12:30 PM EST** (lunch breaks), **8:00 PM EST** (wind-down time). *Batch-create all content on Sundays (60 mins)*. - **TikTok**: 1x/day at **1:00 PM EST** (peak #WorkFromHome traffic). Use trending *sounds* only if they fit your aesthetic (e.g., acoustic covers for minimalist pieces). **4. Content Creation & Visual Consistency** - **NO stock photos**. Shoot *all* content on iPhone with natural light: flat lays on marble countertops, close-ups of hands typing (to show scale), and “getting ready” mirror selfies. - **Brand Palette**: Use *only* 3 filters via Canva: Warm Ivory (for gold), Cool Grey (for silver), and True Black (for packaging shots). Every image must include your signature: a tiny gold heart sticker in the corner. - **Video Rules**: First 0.5 seconds must show jewelry *in motion* (e.g., ring sliding on finger). Max 9 seconds for TikTok; 15 for Instagram Reels. **5. Community Management Tactics** Spend 30 mins/day *only* on engagement: - **Reply to ALL comments within 90 minutes** using personalized voice: “Love how you styled this with your white tee, Maria! ✨ P.S. Try it with denim too!” - **DM every new follower** within 24 hours: “Saw you liked our huggie hoops—here’s 10% off: WELCOME10. What’s your go-to piece right now?” - **Host weekly “Style Ask” Stories**: “Drop a 🔥 if you’d wear this to a wedding OR a 💼 for the office.” **6. Hashtag & SEO Strategy** - **Instagram**: 8-10 hashtags max. Mix: 3 niche (#EverydayGoldJewelry), 3 mid-size (50k-200k posts: #MinimalistBride), 2 branded (#YourBrandNameGlow). Add alt text: “Rose gold initial necklace for personalized gifting.” - **TikTok**: Embed keywords in *first comment*: “affordable luxury jewelry for women 30s | ethical 14k gold | stackable rings.” Use *searchable phrases* in captions: “jewelry that doesn’t tarnish” > “pretty necklace.” **7. Influencer Collaborations ($150/Month Budget)** Target **nano-influencers (3k-10k followers)** in your niche: - **Vet rigorously**: Must have >5% engagement rate and audience 60%+ female 28-42. - **Offer**: Free product ($50 value) + $50 cash for 1 Reel + 2 Story posts. *Contract must require “Link in bio” CTA*. - **Pitch template**: “Love your clean aesthetic! We’ll send you our best-selling eternity band—no script needed. Just show how *you* style it.” **8. Advertising ($500/Month Breakdown)** - **$300 Instagram Retargeting**: Target users who engaged with your Reels but didn’t purchase. Use *dynamic ads* showcasing viewed products. Bid $0.50 CPC; goal: conversions. - **$150 TikTok Cold Traffic**: Spark Ads (boost top-performing UGC) targeting #QuietLuxury viewers. Use “Shop Now” buttons—TikTok’s conversion rate for jewelry is 22% higher than Instagram. - **$50 Testing**: A/B test UGC vs. professional video creatives. *Kill any ad with CTR <1.5% after $20 spend*. **9. Analytics & KPI Tracking** Track **ONLY these 3 metrics** daily (via Instagram Insights + Google Analytics): - **Conversion Rate** (Target: >3%): *Non-negotiable*. If below, pivot content immediately. - **Engagement Rate** (Target: 8%+): (Likes + comments + shares)/followers x 100. - **CAC** (Target: <$25): Ad spend / new customers. *If CAC >$30, pause TikTok and double down on retargeting*. **10. Crisis Management Protocol** - **Tarnishing Complaints**: Respond publicly in <60 mins: “So sorry! DM us your order #—we’ll send a replacement *today* with a cleaning kit.” *Never* argue; 90% of viewers only see your first reply. - **Shipping Delay**: Post preemptively to Stories: “Due to high demand, orders ship in 5 days (not 3). Here’s 15% off for your patience: PATIENT15.” - **Influencer Fraud**: Require screenshots of analytics. If engagement drops >50% post-campaign, withhold payment per contract. **Execution Non-Negotiables**: - **Day 1**: Audit all past posts—delete anything off-brand (e.g., over-edited shots). - **Day 7**: Run a UGC contest: “Post your #MyDailyStack for 20% off + $100 gift card.” - **Day 30**: Review CAC—if >$30, shift 100% of ad budget to retargeting. This plan turns your $500 ad spend and 2 daily hours into a *scalable sales engine*. In 90 days, expect 5K+ followers, 30% sales lift, and CAC under $20. Stop chasing vanity metrics—every post must either educate, prove social proof, or drive a sale. **Execute this for 30 days straight before tweaking anything.** Your customers are waiting.